Formulated with Olay's best wrinkle-fighting ingredient, Retinyl Propionate, it alleviates deepest wrinkles & crow's feet - Reduces lines under eyes to maintain youthful vibrance and renews skin surface over time, for brighter, healthier looking skin - Helps fortify the natural moisture barrier of your skin, allowing it to better retain moisture. - Dermatologically tested, also increases the rate of surface cell turnover to minimise wrinkles. - With its use, 78% women saw an improvement in just 4 weeks.* Olay's best wrinkle-fighting ingredient is now in an eye cream! Olay Eyes Pro-Retinol Eye Treatment visibly reduces crow's feet & the deepest wrinkles in just 4 weeks. Formulated with Olay's best wrinkle-fighting ingredient: pro-retinol, it is gentler than other prescription retinoids and designed for the delicate skin around the eyes. Watch your crow's feet take flight with Pro-Retinol Eye Treatment. *Based on wrinkle clinical study in Germany, 2008. Results may vary per individual How it Works: Olay's potent eye formula for deep wrinkles with Pro-Retinol, helps increase surface cell turnover so wrinkles appear shallower and less visible. Cleanse: Cleanse daily with an Olay Cleanser to remove impurities and make-up. Prepare: Apply Olay's lightweight essences and serums to help make skin receptive to anti-ageing ingredients. Treat - Eye: Apply Pro-Retinol Eye Treatment daily under eye area, paying special attention to wrinkles and crow's feet. Moisture: Recommended to use with Olay Regenerist Micro-Sculpting Cream during the day and Olay Regenerist Micro-sculpting Night Cream at night. Olay Eyes Pro-Retinol Anti-ageing Eye Treatment for deep wrinkles. Visibly reduces crow's feet & wrinkles - in just 4 weeks.