Our Story

In 2018, we started HORO to help Kiwis find the personal care and beauty products they love, but can no longer find in their local stores

Today, in 2026, we offer over 20,000 products in our online store — an extensive selection that sets us apart from the rest. Thanks to the power of social media, we've grown far beyond our Auckland roots to become a nationwide community of over 70,000 users (and counting). 

Our mission is simple yet powerful: to find the unavailable for everyone, no matter where you live in the country.