Description Beautiful Color Luminous Lip Gloss has with a silky smooth texture and imparts rich colour and lustrous shine. Infused with conditioning and hydrating ingredients this non-sticky gloss soothes and comforts lips like a balm. Maxi-lip helps support natural collagen for plumper fuller looking lips. A soft tip paddle applicator deposits the perfect amount of gloss and a built-in mirror is perfect for on-the-go application. Consumer Test Results: 99% of women said lips appear luminous 94% of women said the gloss glides on evenly 91% of women said the colour stays true Clinically proven to lock in moisture Based on a US home use consumer test on 104 women aged 18-65 over 2 weeks. Maxi-Lip is used under the authorization of Sederma Inc. Clinically and dermatologist tested. Key Ingredients: Mango Butter to help protect condition and soothe lips and Shea Butter to lock-in moisture. Maxi-Lip– helps support natural collagen for firmer smoother and more defined looking lips. Super Sterol Ester — softens and moisturises lips. Elizabeth Arden introduces a luxurious colour collection that lets every woman discover her own unique beauty. Rooted in New York with more than 100 years of beauty expertise these must-have products offer an indulgent experience for your lips cheeks and eyes. These new products not only give you the colour you want but also help pamper and treat your skin. Each is presented in a sleek Art Deco-inspired package that features the iconic Red Door emblem. The Beautiful Color collection includes Lip Gloss Blush Eye Shadow and Mascara.